However, here’s the bad news: 99% of job descriptions out there are painfully long and boring. They fail to capture the essence of the role or the company, leaving potential candidates unimpressed and uninterested.
But here’s the good news: this presents an enormous opportunity for your company to stand out. By investing time and effort into crafting compelling job descriptions, you can strengthen your employer brand, inspire the right candidates to take action, and ultimately, secure top talent for your organization.
In this article, we’ll discuss the art of creating job descriptions that not only provide necessary information but also speak directly to your ideal candidates, compelling them to hit that ‘apply’ button. So, let’s get started!
Before you start writing a job description (JD), it’s crucial to understand who your target candidate is. This involves more than just knowing the skills and qualifications required for the role. It’s about understanding their motivations, their career aspirations, and what they value in a job.
Creating a target candidate persona can be a useful strategy here. This persona, based on your ideal candidate, should include demographic information, career background, skills and qualifications, and personal attributes. But more importantly, it should focus on their career goals, their values, and what they look for in a job and a company.
Once you have a clear picture of your target candidate, you can write a job description that speaks directly to them. This involves making potent promises that resonate with your ideal candidate. For instance, if your target candidate values career growth, highlight opportunities for advancement and learning within the role and the company. If they value work-life balance, emphasize your company’s flexible work policies.
Remember, a job description is not just a list of duties and requirements. It’s a tool to communicate with your potential candidates, to tell them why this role is perfect for them, and to convince them that your company is where they want to be. Understanding your target candidate is the first step in writing such a job description.
In the digital age, search engine optimization (SEO) isn’t just for marketers. It’s a crucial tool for recruiters as well. Just as consumers use keywords to find products or services online, job seekers use them to find job postings that match their skills and interests. This is why optimizing your job title with keywords is an essential step in writing a job description that reaches the ideal candidate.
The job title is often the first thing a potential candidate sees, and it can significantly impact whether they click on your job posting or scroll past it. To make your job title as effective as possible, it should be clear, concise, and include keywords that job seekers are likely to use.
Avoid jargon or internal terminology that might be unfamiliar to job seekers. Instead, use recognizable job titles that accurately reflect the role. For instance, instead of using a title like “Customer Success Ninja,” use a more standard title like “Customer Service Representative.” This not only makes your job posting more searchable but also ensures that potential candidates have a clear understanding of the role.
Remember, the goal is to attract candidates who are a good fit for the role. By using a keyword-friendly, recognizable job title, you increase the chances of your job posting appearing in relevant job searches, thereby attracting the right candidates.
A company summary in a job description serves as a brief introduction to your organization. It provides context for the role and gives potential candidates a glimpse into your company’s mission, culture, and values. However, the key to a compelling company summary is to keep it concise and relevant to the job seeker.
While it might be tempting to delve into the history of your company or list all your achievements, remember that job seekers can find detailed information about your company elsewhere, like your website or LinkedIn Company Page. Instead, use the company summary to highlight aspects of your company that would be most appealing to your target candidate.
For instance, if your company is a startup, you might highlight the opportunity for candidates to wear multiple hats and have a significant impact. If your company is well-established, you might emphasize the stability and resources available for personal and professional growth.
Consider moving the company summary to a less prominent position in your job posting, and instead, use the prime real estate at the top to speak directly to your target candidates and sell them on the opportunity. Remember, the goal is to resonate with the ideal candidate and make them feel that your company is the right fit for them.
Describe the Benefits of Job One of the most effective ways to attract the right candidates is to clearly outline the benefits of the job. This goes beyond just listing the perks and compensation. It’s about helping candidates envision the impact of their work and the value they would add to the company.
Start the job description with a concise, engaging overview of the role. Highlight the key responsibilities and the impact the role has on the company’s mission or goals. This not only gives candidates a clear understanding of what the job entails but also helps them see the significance of the role.
For instance, instead of simply stating that a Social Media Manager will be responsible for managing the company’s social media accounts, you could say, “As our Social Media Manager, you’ll play a pivotal role in shaping our brand’s voice and engagement on various platforms, reaching thousands of customers and driving our mission forward.”
Remember, top candidates are not just looking for a job; they’re looking for an opportunity where they can make a difference. By showcasing the value and impact of the role, you can inspire these candidates to take action and apply.
A comprehensive benefits package can be a significant deciding factor for potential candidates. Therefore, it’s crucial to summarize the benefits package in your job description. However, it’s not just about listing the benefits; it’s about doing so in a way that resonates with your target candidates.
Transparency is key when it comes to discussing benefits. Be clear about what your company offers in terms of compensation, health benefits, retirement plans, vacation time, and any unique perks like remote work options or professional development opportunities. If possible, use specific figures or details. For instance, instead of saying “competitive salary,” you could say “competitive salary above industry average.”
But it’s not just about the tangible benefits. Intangible benefits like a positive work culture, opportunities for growth, and work-life balance can be just as attractive to potential candidates. Highlight these aspects to give candidates a holistic view of what it’s like to work at your company.
Remember, benefits can be a significant investment for your company. By effectively summarizing the benefits package in your job description, you can ensure that this investment is clearly communicated and appreciated by potential candidates.